Business Technology Advisors
Digital Signage in New York, NY.
Manhattan real estate costs make every square foot of wall space valuable. Digital displays replace stacks of printed materials, rotating bulletin boards, and outdated directory systems that consume physical space businesses can’t afford to waste. A single screen cycles through information that would otherwise require dozens of frames, posters, and signage installations throughout a building.
Financial district restaurants update pricing for breakfast, lunch, and happy hour crowds that turn over every few hours. Times Square hospitality properties manage content for international visitors speaking dozens of languages. Commercial equipment handles these high-frequency update requirements where consumer displays would fail under constant use.
We Service
Retail Restaurants Hospitality Corporate Offices Healthcare Banking Schools Government
Digital Menus
Transform your New York restaurant or café with dynamic menu boards.
✓ Update pricing instantly
✓ Reduce wait times
✓ Increase check averages
Info Displays
Information displays keep your space organized and standardize the experience across NY and any of your other locations.
✓ Wayfinding digital screens
✓ Emergency alerts
✓ Visitor management
Art Displays
Stand out with incredible showcases of rotating artwork or a digital marquee.
✓ Rotating galleries
✓ Branded content
✓ Atmosphere
Hardware & Software
Features
Synced Playback
Conditional Displays
Publish Date Control
Bulk Screen Setup
Preset Configurations
Auto-Dimming Timers
Proactive Alerts
Energy Use Monitors
What We Help With:
We help at every stage, at no extra cost. Let us know what you need and we’ll walk you through the rest. It doesn’t matter if you’re a small or enterprise size business, we partner with a large range of companies.
Planning
Purchasing
Installation
New York businesses adopted digital signage faster than most markets because the ROI calculation works differently at Manhattan scales. When you communicate with 5,000 building occupants instead of 50, investment in better communication infrastructure pays back quickly.
Restaurant groups operating multiple Manhattan locations control all properties from single dashboards. Menu changes, promotional updates, and staffing announcements push simultaneously rather than requiring someone to visit each location. The technology particularly suits New York’s small physical footprints where businesses operate vertically across floors rather than horizontally across sprawling spaces.
Frequently Asked Questions (FAQ)
What is digital signage?
Digital signage is a screen that displays dynamic content instead of static printed signs. They are digital signs where you control what appears on the screen remotely through software, so you can update pricing, promotions, announcements, or visuals without printing anything or physically visiting the location. Common uses include restaurant digital menus, retail advert displays, lobby directories, and corporate communication screens.
How much do business displays cost?
It varies wildly depending on your needs, which is why we must do a consultation first. For Samsung commercial displays, expect $1,000 to $3,000 per screen depending on size and model. A 65″ QB series (350 nit, 16/7 rated) runs around $1,100 to $1,300. A 65″ QH series (700 nit, 24/7 rated) runs $1,700 to $2,000. Installation adds $200 to $400 per screen. Content management software like Samsung VXT starts at $10 per screen per month ($120 annually) for the S Series. Total cost for a single-screen setup typically ranges from $1,500 to $4,000. Our consulting and planning services are free. You only pay for hardware and installation.
Do I need a separate media player?
No. Samsung’s commercial displays have built-in Tizen processors that run content directly on the screen. You upload content through cloud software and the screen handles playback. This eliminates the need for external computers, media boxes, or USB drives. It also means fewer cables and fewer points of failure.
How long does installation take?
Typically 2 to 3 hours per screen. This includes mounting the display, running power, connecting to WiFi, configuring the software, and loading initial content. Multi-screen installations or complex setups like video walls take longer.
Can I update content myself?
Yes. Samsung VXT and similar platforms let you log in from any computer or phone to change what’s on screen. You can update text, swap images, adjust schedules, or push new content to multiple locations simultaneously. No technical expertise required. Most updates take less than five minutes. VXT is currently considered to be one of the best digital signage software in 2025/2026.
What's Samsung VXT?
Samsung VXT is Samsung’s cloud-based content management software. It lets you create, schedule, and deploy content to your displays from anywhere. Features include drag-and-drop content creation, automated scheduling, remote monitoring, and analytics on what content plays when. It integrates directly with Samsung’s commercial displays and requires no additional hardware.
What's the difference between a commercial display and a regular TV?
Commercial displays are built for extended operation (16+ hours daily), have higher brightness (350 to 500+ nits versus 200 to 300 nits for consumer TVs), include built-in content management, have no visible branding on the bezel, and carry commercial warranties. Consumer TVs are designed for 4 to 6 hours of daily home use and will fail quickly in commercial settings.
Do you service areas outside New York?
Yes. We install and support digital signage projects throughout North America. However, we have centralized support in specific cities around the US, like New York.
A Manhattan co-working operator managed 80,000 square feet across six floors with hundreds of member companies using shared conference rooms, phone booths, and event spaces. Their reservation system existed online, but members walking around the building had no way to see real-time availability without pulling out phones and logging into the booking platform. This created frustration as people searched floor-by-floor for open spaces during busy periods.
Displays at each floor’s central area show availability for that level’s meeting rooms and phone booths with color-coded status updating every few seconds. Members see what’s open at a glance instead of checking individual rooms or navigating the booking app while standing in hallways. The system also shows upcoming availability when everything is currently occupied, so members know whether to wait or try a different floor.
Space utilization improved measurably as members could efficiently locate available rooms instead of giving up and working from their desks.